NYC REACH
Supporting and promoting primary care and prevention
ABOUT US
NYC REACH assists New York City-based independently owned private practices, community health centers, and hospital ambulatory-based sites with adopting and implementing health information systems, quality improvement, and practice transformation initiatives.
NYC REACH partners with organizations and physicians throughout New York City to:
SUPPORT
Support New York City’s health goals around prevention and primary care
CONNECT
Facilitate connections between communities and clinical resources
EDUCATE
Educate on the adoption and use of information systems
IMPROVE
Adapt data and health information to facilitate improvements in patient care and healthcare
TRANSLATE
Translate federal, state, and local policies and programs into actions (i.e. Meaningful Use, Patient-Centered Medical Home, Advanced Primary Care)
New York City Regional Electronic Adoption Center for Health (NYC REACH) is New York City’s Regional Extension Center, a designation of the U.S. Department of Health and Human Services Office of the National Coordinator for Health Information Technology.
NYC REACH is operated by the Primary Care Information Project (PCIP), as a bureau in the Division of Prevention and Primary Care at the New York City Department of Health and Mental Hygiene. PCIP envisions a New York where the healthcare system delivers high quality, coordinated care through the effective use of technology, data, and scientific evidence. PCIP strengthens the healthcare system through advocacy, technology, data, evidence-based guidelines and payment reform to prevent and mitigate the burden of chronic disease.
NYC REACH, primarily funded by state and federal contracts and grants, is staffed with trained and experienced practice facilitators who provide direct technical assistance to practices. NYC REACH is guided by an advisory council of physicians from a variety of healthcare institutions across New York City.
MEET OUR TEAM

Sarah Shih, MPH
Assistant Commissioner, Primary Care Information Project

Alvin Lin, MBA
Senior Managing Director, Strategy

Hang Pham-Singer, PharmD
Senior Director, Quality Improvement

Pamela Anderson, PHR
Senior Manager, Administration

Rebecca Stauffer, MPA
Director, Program Operations

Sachin Jain, MD, MPH
Executive Director, Informatics and Evaluation

Samantha De Leon, PhD
Director, Program Evaluation, Research and Analysis

Winfred Y. Wu, MD, MPH
Executive Director, Development
ACHIEVEMENTS
Healthcare professionals that have joined NYC REACH
Patients impacted by NYC REACH practices
In incentive payments ($) awarded to NYC providers
Since its inception in 2010, the New York City Regional Electronic Adoption Center for Health (NYC REACH) has strived to help providers fully utilize Health Information Technology. Through 2015, nearly 18,000 providers in New York City have joined NYC REACH, with other 4,000 successfully demonstrating Meaningful Use. NYC REACH has helped community health centers, foster care agencies, hospitals, and small practices receive over $150 million in incentive payments paid through multiple initiatives.
CAREERS
NYC REACH is operated by the Primary Care Information Project (PCIP), a bureau in the Division of Prevention and Primary Care at the New York City Department of Health and Mental Hygiene. PCIP’s mission is to advance population health through supporting and promoting high quality primary care and prevention. PCIP assists medical practices to use EHRs and other forms of health information technology (HIT) to increase the delivery of evidence-based preventative care services, such as blood pressure control and cancer screenings, and to track chronic disease risk factors and disease management.
Join a team that encourages creativity and collaboration! We’re looking for talented individuals who are passionate about improving the health of New Yorkers. Through PCIP’s partnership with the Fund for Public Health in New York City (FPHNYC), a not-for-profit organization that collaborates with the New York City Department of Health and Mental Hygiene to implement and advance public health initiatives, we have exciting opportunities available. To find out about PCIP positions at FPHNYC, please visit http://www.fphnyc.org/get-involved/joinourteam/ and review the positions listed under “Primary Care Information Project.”
PHYSICIAN ADVISORY COUNSIL
The Physician Advisory Council is a group of providers who provide input on the Primary Care Information Project’s many projects, programs, and services. The council consists of members representing small and large practices all throughout New York City and assists PCIP understand the healthcare landscape of the city.