Facilitate connections between communities and clinical resources
Educate on the adoption and use of information systems
Adapt data and health information to facilitate improvements in patient care and healthcare
Translate federal, state, and local policies and programs into actions (i.e. Meaningful Use, Patient-Centered Medical Home, Advanced Primary Care)
NYC REACH, primarily funded by state and federal contracts and grants, is staffed with trained and experienced practice facilitators who provide direct technical assistance to practices. NYC REACH is guided by an advisory council of physicians from a variety of healthcare institutions across New York City.
Assistant Commissioner, Primary Care Information Project
Sarah Shih currently serves as the Assistant Commissioner for the Primary Care Information Project. She leads the bureau in initiatives in New York City to engage primary care settings in using health information technology to improve the delivery of clinical preventive services. She has assisted in bringing in over 50 million dollars in federal, state, and private grants to facilitate the adoption and use of health information systems and transformation of primary care. Sarah Shih received her M.P.H. in epidemiology and biostatistics from the Oregon Health and Science University School of Medicine.
Senior Managing Director of Strategy
Alvin Lin is the Senior Director of Strategy for the Primary Care Information Project. He oversees PCIP’s collaboration with payers, accountable care organizations, government agencies and other partners. Alvin leads practice transformation programs such as the Delivery System Reform Incentive Payment (DSRIP) Program, Transforming Clinical Practices Initiatives, Advanced Primary Care, and Patient Centered Medical Home. He also engages with providers and Regional Health Information Organizations to encourage information sharing and health technology interoperability. Alvin received his MBA from The University of Southern California.
Director of Planning
Jobin Abraham is responsible for driving strategic and financial planning at the Primary Care Information Project. His responsibilities include the coordination and evaluation of a cross-departmental initiative that couples community and health system interventions to prevent chronic disease in neighborhoods with the greatest health disparities. Jobin is also partnering with city and state Mental Health stakeholders to help ensure health IT readiness of Home and Community Based-services.
Senior Manager of Administration
Pamela Anderson oversees the administration team at the Primary Care Information Project. She is responsible for the coordination, administration and delivery of Human Resource services and support to bureau staff. Pamela received her Bachelors in Business Administration and Human Resources from York College. Pamela also holds PHR (Professional in Human Resources) certification.
Director of Program Operations
Rebecca Stauffer is the Director of Program Operations for the Primary Care Information Project. She has operational oversight for NYC REACH and directs the operations and grant management for NYC REACH. She also oversees the Communications and External Relations activities, which develops and maintains relationships with NYC REACH’s practices and providers through various communication modalities and events; and Client Services, which provides billing education and training, privacy and security assessments, and customer service to NYC REACH’s practices and providers. Additionally, Rebecca administers a project in collaboration with the Division of Mental Hygiene to provide mental health services to primary care practices. Rebecca received her Master in Public Administration from NYU’s Robert F. Wagner School of Public Service.
Executive Director, Development
Winfred Wu is the executive director of development at the Primary Care Information Project. He works with the New York City Hemoglobin A1C registry and clinical community programs. Winfred searches for new ways to integrate and use Health IT to drive population health and public health programming and surveillance, with the overall goal of improving population health through greater integration between public health and primary care He is also a co-primary investigator on an NIH study focusing on telephonic delivery of diabetes self-management support. Winfred received his MD from Rutgers University and his M.P.H. from Columbia University.
Healthcare professionals that have joined NYC REACH
Patients impacted by NYC REACH practices
In incentive payments ($) awarded to NYC providers
Since its inception in 2010, the New York City Regional Electronic Adoption Center for Health (NYC REACH) has strived to help providers fully utilize Health Information Technology. Through 2015, nearly 18,000 providers in New York City have joined NYC REACH, with other 4,000 successfully demonstrating Meaningful Use. NYC REACH has helped community health centers, foster care agencies, hospitals, and small practices receive over $150 million in incentive payments paid through multiple initiatives.
Join a team that encourages creativity and collaboration! We’re looking for talented individuals who are passionate about improving the health of New Yorkers. Through PCIP’s partnership with the Fund for Public Health in New York (FPHNY), a not-for-profit organization that collaborates with the DOHMH to implement and advance public health initiatives, we have exciting opportunities available. To find out about PCIP positions at FPHNY, please visit http://fphny.org/about/join and review the positions listed under “Primary Care Information Project.”
The Physician Advisory Council is a group of providers who provide input on the Primary Care Information Project’s many projects, programs, and services. The council consists of members representing small and large practices all throughout New York City and assists PCIP understand the healthcare landscape of the city.
Chelsea Village Medical, PC
M. Avi Bitton, MD, PC
Lower East Side Family Medicine
Rehabilitation Medicine & Sports Services, PC
Edgar Flores-Castillo, MD PC
Isak Isakov Medical PC
Riverdale Family Practice
Select Medicine PC
Robert W. Morrow MD, P.C.
Community Health Empowerment/Orris MD PLLC
Michael Richter MD
The Broadway Practice (NYP)
Mount Sinai University Medical Practice Associates