Supporting and promoting primary care and prevention


NYC REACH is a free membership organization that supports private practices, community health centers, health systems, and pharmacies. NYC REACH assists members with health information technology, primary care workflows, medication therapy management, chronic disease self-management, the referral process, and other quality improvement projects.

NYC REACH partners with organizations and physicians throughout New York City to:

Support New York City’s health goals around prevention and primary care


Facilitate connections between communities and clinical resources


Educate on the adoption and use of information systems


Adapt data and health information to facilitate improvements in patient care and healthcare


Translate federal, state, and local policies and programs into actions (i.e. Meaningful Use, Patient-Centered Medical Home)

New York City Regional Electronic Adoption Center for Health (NYC REACH) is New York City’s Regional Extension Center, a designation of the U.S. Department of Health and Human Services Office of the National Coordinator for Health Information Technology.

NYC REACH is operated by the Bureau of Equitable Health Systems (BEHS), a bureau of the Center for Health Equity and Community Wellness division at the New York City Department of Health and Mental Hygiene. BEHS envisions a New York where the healthcare system delivers high quality, coordinated care through the effective use of technology, data, and scientific evidence. BEHS strengthens the healthcare system through advocacy, technology, data, evidence-based guidelines and payment reform to prevent and mitigate the burden of chronic disease.

NYC REACH, primarily funded by state and federal contracts and grants, is staffed with trained and experienced practice facilitators who provide direct technical assistance to practices. NYC REACH is guided by an advisory council of physicians from a variety of healthcare institutions across New York City.


Interested in joining? Joining is easy!

NYC REACH membership is free to all New York City providers and practices. Membership gives you access to Meaningful use education, assistance with vendor selection, an online resource library, bi-weekly email digests related to Meaningful Use deadlines and related news.


Hang Pham-Singer, PharmD

Executive Director, Quality Improvement

Hang Pham-Singer serves as the Executive Director of Quality Improvement for the Bureau of Equitable Health Systems. She oversees the Patient Engagement, Quality Improvement, Strategy, Program Operations, and Communications and External Relations teams. These teams are transforming health care delivery in New York City by providing technical assistance and educational resources to small practices, health systems, community-based organizations, community health centers, and pharmacies. Hang received her PharmD from Nova Southeastern University.

Janice Magno, MPA

Director, Strategy

Janice Magno serves as the Director of Strategy for the Bureau of Equitable Health Systems. She leads a portfolio of practice transformation initiatives aimed at strengthening the primary care delivery system. She manages a team that provides technical assistance to practices in medical home transformation and preparation for value-based payment. She also oversees BEHS’ collaboration with payers, accountable care organizations, qualified entities, government agencies, and other partners. Janice received her MPA in health policy and management from New York University’s Wagner Graduate School of Public Service.

Ernesto Fana, MPA

Director, Quality Improvement

Ernesto Fana serves as the Director of Quality Improvement at the Bureau of Equitable Health Systems. He oversees efforts to engage and support community providers with their quality improvement goals. His team provides technical assistance with electronic health record optimization and facilitates changes to patient care workflows, using small, rapid cycles of change to achieve clear objectives. Ernesto’s team also works with over 400 select practices on targeted quality improvement initiatives that focus on diabetes, hypertension, and smoking cessation. He received his MPA in Public Affairs and Administration from Metropolitan College of New York.

Winfred Wu, MD, MPH

Medical Officer, Preventive Medicine

Winfred Wu serves as the Medical Officer, Preventive Medicine at the Bureau of Equitable Health Systems. He leads population health surveillance efforts, including oversight of the New York City Hemoglobin A1C Registry. In addition, he supports the development and implementation of prevention-oriented programs focused on chronic disease. Winfred received his MD from Robert Wood Johnson Medical School – Rutgers University and his MPH from Columbia University.

Samantha De Leon, PhD

Director, Program Evaluation, Research and Analysis

Samantha De Leon serves as the Director of Program Evaluation at the Bureau of Equitable Health Systems. She is responsible for managing the Evaluation, Research and Analytics team that conducts program evaluation and research on the impact of health information technology, quality improvement incentives and activities on patient quality of care in the primary care setting across New York City. Samantha and her team use a variety of data sources including electronic health records data, Medicaid and ambulatory clearinghouse claims, surveys, and primary data collected through various program initiatives. She received her PhD in epidemiology/environmental medicine from New York University School of Medicine.

Jill Linnell, MPH

Senior Manager, Patient Engagement Programs

Jill Linnell serves as the Senior Manager of Patient Engagement Programs for the Bureau of Equitable Health Systems. She leads initiatives to connect clinical and community organizations – and their patients and clients – to evidence-based chronic disease prevention and management programs that address premature mortality, racial inequities, and quality of life related to diabetes, hypertension, and maternal morbidity. Jill’s team offers training and technical assistance for organizations, supports primary care providers with referrals, and provides direct self-management support for patients with diabetes. Jill received her MPH from Columbia University.

Emily Carroll, MPH

Senior Manager, Communications and External Relations

Emily Carroll serves as the Senior Manager of Communications and External Relations for the Bureau of Equitable Health Systems. Her team specializes in creating and disseminating content, hosting events and trainings, and outreach to clinicians who are eligible to join quality improvement and value-based payment programs. She is responsible for developing strategic communications, outreach, and engagement plans to meet programmatic goals. Emily received her MPH in health policy and management at CUNY Graduate School of Public Health & Health Policy.

Pamela Anderson, PHR

Senior Manager, Administration

Pamela Anderson serves as the Senior Manager of Administration, overseeing the administration team at the Bureau of Equitable Health Systems. She is responsible for the coordination, administration and delivery of human resource services and support to bureau staff. Pamela received her bachelor’s degree in business administration and human resources from York College. Pamela also holds PHR (Professional in Human Resources) certification.



Healthcare professionals that have joined NYC REACH


Patients impacted by NYC REACH practices


In incentive payments ($) awarded to NYC providers

Since its inception in 2010, the New York City Regional Electronic Adoption Center for Health (NYC REACH) has strived to help providers fully utilize Health Information Technology. Through 2019, 26,000 providers in New York City have joined NYC REACH. NYC REACH has helped community health centers, foster care agencies, hospitals, and small practices receive over $465 million in incentive payments paid through multiple initiatives.


NYC REACH is operated by the Bureau of Equitable Health Systems (BEHS), a bureau of the Center for Health Equity and Community Wellness division at the New York City Department of Health and Mental Hygiene. BEHS’ mission is to advance population health through supporting and promoting high quality primary care and prevention. BEHS assists medical practices to use EHRs and other forms of health information technology (HIT) to increase the delivery of evidence-based preventative care services, such as blood pressure control and cancer screenings, and to track chronic disease risk factors and disease management.

Join a team that encourages creativity and collaboration! We’re looking for talented individuals who are passionate about improving the health of New Yorkers. Through BEHS’ partnership with the Fund for Public Health in New York City (FPHNYC), a not-for-profit organization that collaborates with the New York City Department of Health and Mental Hygiene to implement and advance public health initiatives, we have exciting opportunities available. To find out about BEHS positions at FPHNYC, please visit and review the positions listed under “Equitable Health Systems.”


The Physician Advisory Council is a group of providers who provide input on the Bureau of Equitable Health System’s many projects, programs, and services. The council consists of members representing small and large practices all throughout New York City and assists BEHS with understanding the healthcare landscape of the City.

Robert Adler

Segulah Pediatrics

Ruchi Agarwal

Well Care OB/GYN

Rita Ahuja

Perry Ave Family Medical

Jose Aristy

Jose D. Aristy MD PC

Qudsia Banu

Brookdale Family Care Center Eastern Parkway

Marie Belotte

Cross County Medical Care PC

Avi Bitton

M. Avi Bitton MD PC

Terry Blackett-Bonnett

T. Bonnett Medical Services PC

Bina Chaudhari-Mody

Bina Chaudhari-Mody MD PC

Gregory Dodell

Central Park Endocrinology PC

Lisa Eng

New Life Medical Esthetics and Wellness

Ahmed Haider

Preferred Medical Care NY PC

Patricia Hart

Patricia M. Hart MD

Mohamed Helal

Global Medical Care PC

Gabriela Henriquez

Kidney Medical Associates

Margaret Kearns-Stanley

Margaret Kearns-Stanley MD PLLC

Hylton Lightman

Total Family Care

Bing Lu

Universal Medical Service LLC

Frank Maselli

Riverdale Family Practice

George McMillan

Choices Women’s Medical Center

Robert Morrow

Robert W. Morrow MD PC

Eliza Ng


Christiana Nichols

Nichols Pediatrics

Kevin Norowitz

Integrated Medical Health

Regina Olasin

Care for the Homeless

Maxine Orris

Wyckoff Doctors

Tosan Oruwariye

Tiga Pediatrics

Iffat Sadique

Prime Care Medical Group PC

Ruma Sanyal

Queens Medical Services PC

Saulius Skeivys

Saulius J. Skeivys MD PC

Jeffrey Teitelbaum

Jeffrey L. Teitelbaum MD PC

Gerald Weber

Murray Hill Podiatric Associates

San San Wynn

San San Wynn MD PC